As Sourcing Partner and Investment Committee member at Mentra, Adam plays a pivotal role in shaping the firm’s investment thesis and identifying promising Welsh startups. Leveraging his keen eye for strategy, Adam sources investment opportunities and co-leads the investment process with Huw.

With diverse sector experience, Adam’s background in advisory has prepared him well for throwing himself head first into helping entrepreneurs through investent. His passion for venture capital and commitment to nurturing Wales’ startup ecosystem led him to develop the concept for Mentra, ultimately bringing the vision to life.

Away from Mentra, Adam occasionally competes in strength sports and remains an amateur DJ.

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As Investment Partner and Investment Committee member at Mentra, Huw is key in shaping the firm’s investment thesis and helping deliver investment into our target companies. Using his invaluable experience as an serial Angel and entrepreneur, Huw co-leads our pre-investment work with Adam.

Starting life as an Cambridge-educated economist who has enjoyed a distinguished 25-year career in finance following spanning various industries and roles, Huw is an invaluable member of the team at Mentra. As an entrepreneur, Huw founded a successful fabless design house and video compression startup with operations in the former Soviet Union.

Now serving as CFO for a European Private Equity Group, Huw continues to foster his passion for startups as one of the most active angel investors in North Wales. He also runs Camau Nesaf, a foundry dedicated to nurturing high-growth startups and supporting the next generation of Welsh entrepreneurs in North Wales.

Formerly of CAPITA, AAH Pharmaceuticals, and Cap Gemini, Jeff boasts over 20 years of experience in commercial and strategic executive roles. For the last two decades, he has served as an adviser, mentor, and coach to early-stage entrepreneurs, demonstrating a deep commitment to nurturing startups in Wales, particularly within the Life Science sector.

Jeff has been instrumental in devising and running the BioAccelerate investment readiness program since 2018, supporting over 60 Welsh pre-seed entrepreneurs. With a diverse range of interests, Jeff is an adviser and investor in sectors such as Health & Medtech, AI/ML, Biosciences, Agritech, and Food/Drink.

At Mentra, Jeff’s warmth, experience and entrepreneurial spirit add significant value to the team’s collective expertise and the Startup Stiwdio at large. Jeff is the perfect person to lead this key part of our unique value to Wales, leveraging decades of work with early stage companies and their founders to be an ideal partner to any company we invest in post-deal.